|
| Details |
Case Code: CLHR005
|
| Case Length: 2 pages |
| Period: --- |
| Pub Date: 2008 |
| Teaching Note: Not Available |
| Subject : Human Resources/ Organization Behavior |
| Price:Rs.100 |
| Organization :-- |
| Industry : Diversified |
| Countries : -- |
|
|
|
|
Culture at Wipro* |
|
|
|
|
|
|
| This case is about the values which drive the culture at Wipro and how they have evolved over a period of time. The case also outlines the role of Azim Premji in building the Wipro culture. It can also be used in Business Strategy curriculum. |
| Buy Now |
| To download this case click on the button below, and select the case from the list of available cases: |
OR
 |
|
|
| |
Issues: |
|
| Introduction |
| The Wipro Group was set up in 1945 by the Premji family and it used to sell hydrogenated cooking fats. Since then, the company had grown significantly and developed a presence in consumer care and lighting, information technology (IT), medical systems, and hydraulic cylinders...
|
| Questions for Discussion: |
1. Analyze the evolution of Wipro's culture from 1971 as reflected in its value statements.
2. What is the role that a CEO plays in building the organizational culture? What is Azim Premji's contribution to building the organization culture at Wipro?
|
Keywords |
|
Organizational culture,Leadership,Innovation
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
|
|
|
|
